National Advertising

The RE/MAX brand is supported by more than $50 million in national television, radio, Internet, outdoor advertising each year, adding up to a staggering 7 billion consumer impressions. Add to that the advertising impressions are generated annually by the 90-plus RE/MAX hot air balloons circling the globe and touching down at festivals, concerts, races and a variety of other events.  And RE/MAX is very aggressive in securing brand and trademark placements in movies and television.

RE/MAX is also the exclusive sponsor of the Automobile Racing Club of America’s RE/MAX ARCA Series, featuring late model stock cars. This popular series of nationally televised races is riding the crest of racing popularity here and abroad, with the RE/MAX logo featured prominently on each race car and uniform, as well as the track itself.

RE/MAX has put a new spin on golf with its the sponsorship of the RE/MAX Long Drive Championship.  This is no lazy day on the links.  Instead, golfers convert the simple golf ball into a high velocity missile, with the winner being determined not just by distance but also by accuracy.  Men and women, young and old compete in separate categories, starting with local qualifying events and progressing through various levels that finish in Mesquite, Arizona for the $450,000 finale, televised on ESPN.

The RE/MAX sports sponsorship package also extends to the very essence of Americana by serving as the official real estate sponsor of Little League Baseball.  Little League-related events and games generate 80 hours of national television coverage, reaching 53 million fans.

RE/MAX is also harnessing the power of the Internet, the biggest advance in real estate marketing in recent memory.  With more people starting their home search on the Internet, RE/MAX International and individual RE/MAX Regions maintain outstanding Web sites, playing a crucial role in directing millions of shoppers to home listings. These one-stop resources feature nationwide home search capabilities, neighborhood and school information, mortgage options and calculators, and answers to just about any question.

The aggressive marketing of the RE/MAX brand has been instrumental in achieving market dominance.  That makes a big difference to buyers, sellers, Sales Associates and, most importantly – you.